Celebrating Michael Brecker — concert programme

8pp, A5 booklet

The last item in the set of digital and printed promotional assets for the Scottish National Jazz Orchestra’s latest concert series with Randy Brecker, celebrating the work of his late brother, saxophonist Michael Brecker.

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Album launch “Signing” email

event related email newsletter

To add to the attraction of releasing an album – which is always a good reason to reach out to members and subscribers with a euphoric message – we decided to go one step further and also release the album’s sheet music in parallel – separate, and as part of a package, exclusive to the artist’s online store.

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SNJO email: Celebrating Michael Brecker

email campaign

Since the print material has been produced last month, the concert dates of the next Scottish National Jazz Orchestra concert series has been getting closer to its 2-weeks window for email marketing slots. Therefore the digital campaign is now kicking in.

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SNJO & TSYJO Youth Card

double sided concessions card

In order to elevate the profile of the Scottish National Jazz Orchestra and the Tommy Smith Youth Jazz Orchestra, young audiences are now receiving this new “youth card” upon application in order to enjoy concession to both orchestras’ concerts.

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