Booking The Joe Locke / Geoffrey Keezer Group
concept, design, copy, build, broadcast, response handling
One of the most dynamic and irresistible live bands in Jazz, The Joe Locke / Geoffrey Keezer Group are coming to Europe with a small window of availabilities. All four artists – band leaders and sought after side men in their own right – are bringing their brand new album, Motéma release ‘Signing’ to Europe this October.
The email that was eventually broadcast was an info packed teaser with video links, glossy imagery and catchy press quotes:
A preliminary design was using a more newspaper, less image heavy style. This version was scrapped in favour of the above. The limited time to consume email pitches of many targeted recipients and the advantage of giving a more emotional flavour of the bands personality, showed the above creative to be more successful.