“Lay Down My Heart” email II

email design / html build / broadcast

On the eve of the 2013 jazzahead! event in Bremen, Germany, traditionally in late April, we sent out this short announcement about Motéma’s presence at this international trade fair and the availability of Joe Locke’s brand new CD “Lay Down My Heart”.

A heart well placed

complete album packaging / concept + design

Designing the packaging for Joe Locke‘s new Motéma release “Lay Down My Heart” gave me the opportunity to work with NY photographer Joseph Boggess for the first time. And another easy and inspiring creative collaboration with a musician and his label.

New Year’s Eve eFlyer gig alert

email design / html build / broadcast

another stylish gig alert for Joe Locke who will be playing and partying folks in to the new year at the Kitano in New York City. The Blues & Ballads music he is presenting at his event is giving a taster of his new album, which will be released in late Spring 2013.

Emarel re-branding

brand re-development

The 2008 founded record label “Emarel Music” by New York vibist Christos Rafalides was due for a slight revamp, based on our original design. We focussed on simplicity, iconification and clear, crisp colour definitions.

Digital solo vibes

email design / build / broadcast

Our recent partnering with SMTP2Go to increase reliability and reporting of our email campaign broadcasts was this week launched with Joe Locke’s latest newsletter featuring his New Pieces for Solo Vibraphone and the official digital release of “Wish Upon A Star“. The straight forward, content rich email was drastically enhanced by SMTP2Go’s outstanding server reputation, increasing deliverability by another 35%.

Solo Vibes: no improvisation required

A6 promo postcard

Here’s the first non album product promotion we’ve done for vibes player and composer Joe Locke. It’s a year of firsts for him as November will see the digital release of his Six Pieces for Solo Vibraphone compilation – a series of through-composed and fully notated compositions for non-improvisors in form of downloadable sheet music.

PASIC programme ad

Full page magazine ad

Mike Balter and Joe Locke commissioned this full page advert for the PASIC 2012 programme magazine. The Percussive Arts Society 2012 Convention in Austin, Texas will feature Joe Locke heavily on three key levels: the companies Mike Balter Mallets, Malletech who Locke endorses, and a headlining concert by The Joe Locke / Geoffrey Keezer Group on the main stage on Friday, November 1st.

Wishing upon the star

This album was not on our radar. It was as an imminent release, but the design had never meant to be on our desk. But it came as it sometimes does: a close working relationship with the artist, simultaneous development of ideas and the fear of relinquishing control to an unknown party.

Joe Locke / Geoffrey Keezer Group gig alert

design / html code / broadcast

For their upcoming September/October 2012 dates in Ireland and Great Britain, we design and built an email for The Joe Locke / Geoffrey Keezer Group, to be broadcast to the extended artist subscriber database of 3,800 addresses.

Band promotional email template

html email design and build – for venues and promoters

To enable venues and promoters to broadcast a styled concert alert to their own mailing list and audiences, we’ve designed and built this simple, editable template — here covering the July 2012 US dates of the Joe Locke / Geoffrey Keezer Group.

Full length video EPK for “Signing”

video editing

As a newly discovered passion and exciting addition to our offering, we’ve recently started to spend a substantial amount of time and investment in the production of artists’ video EPKs (Electronic Press Kits) and short video presentations.

The “Signing” hand back to front

promo postcard (A6)

A handout to promote “Signing”, the new album by The Joe Locke / Geoffrey Keezer Group at this year’s JazzAhead! International Meeting in Bremen, Germany. The Motéma Music label was present at the event with a booth, which featured the band’s new release heavily.

The Joe Locke Qintet at Dizzy’s

design / code / broadcast

An immensely exciting band returns to Dizzy’s Club Coca-Cola, lead by Joe Locke, for their popular annual engagement at this stunning New York City venue. This is another classic eFlyer or concert announcement as primary message – and secondary related album pushes below the fold.

Joe Locke’s February/March 2012 newsletter

email newsletter – design/build/broadcast

2012 is going to be a busy year for vibist Joe Locke with one, potentially two, new album(s) out on the Motéma label, US dates with his effortlessly original and energetic Joe Locke / Geoffrey Keezer Group this summer, incl. the expected promotional activity and press dates.

Joe Locke’s December 2011 newsletter

email campaign

This December email campaign for US vibes player Joe Locke was utilising an event announcement – his high profile New Year’s Eve concert at the Kitano in New York – to also promote mid-term projects and generate initial interest in his upcoming release “Signing“, and 2012 concerts with his trio Storms/Nocturnes.

Joe Locke’s Music Store goes live

WordPress driven eCommerce site / design and built

Building a CMS driven eCommerce site, with only basic pre-coded application assets, is not exactly a web designer’s dream project. Far too many tiny components make up the fragile functionality. But the challenge was self chosen and turned into a satisfying learning experience.

A Night of Blues & Ballads

promo email / design, code, broadcast

A classic eFlyer, promoting Joe Locke‘s two-night engagement at the Kitano in New York. The message went out to Joe’s 2,400 subscribers strong email database and spread further through social sharing.

Joe Locke News, April 2011

promo email / newsletter

The long awaited release of ‘VIA‘, Storms/Nocturnes‘ third album and the first since 2003, with Joe Locke (vibes), Tim Garland (reeds) and Geoffrey Keezer (piano) was released in April 2011 and promoted heavily by each of the three artists. Joe Locke’s newsletter for that month therefore was all about ‘VIA’, loyal to its visual blue and weathered appearance, incl. supporting material and retail links.

Joe Locke Group at Dizzy’s, Feb 2011

email campaign / design, code, broadcast

The Joe Locke Group’s engagements at the prestigious Dizzy’s Club Coca-Cola in Manhattan’s Lincoln Center have become regular and highly successful highlights of the club’s calendar. The eFlyers for these gigs, which we are broadcasting to Joe Locke‘s international emailing list are also promoting the band’s latest release “For The Love Of You” and therefore not targeted to exclusively serve the New York audience.

Joe Locke, Nov 2010 newsletter

email newsletter / design, code, broadcast

a regular eNews shot to all active subscribers of Joe Locke‘s mailing list, featuring a call-to-action about the crowd funding project at Kickstarter in support of the new Storms/Nocturnes recording (which later became the CD ‘VIA‘) and news about concert appearances for the upcoming few months.